COVERGIRL is Going Edgy with P!nk

Are you an individual?  Do you like to take risks?  What about in your beauty and fashion routine?

I take more of a safe route with my make up and clothes...or maybe you can say it's a rut.  I look at those women who are like chameleons, you know the ones who can change their look daily, and I think "I wish I could do that."  

Musician P!nk is the new face of COVERGIRL.  She embodies all that edge and individuality that I want to convey.  And soon with COVERGIRL, we all will be able to.

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P!nk exemplifies what it means to be a true COVERGIRL. She’s got her own individuality and never settles for conforming to a single beauty standard. “I have a lot to celebrate. I called my new album The Truth About Love, and the truth is that I have my beautiful family and baby girl, my new music, and now my partnership with COVERGIRL to love,” said P!nk. “Joining a group of women who have always inspired me –to laugh out loud, let my guard down, or play around with my beauty look – is such an honor.”

“P!nk is a powerful and provocative role model, who has always been an advocate of individualism and making no apologies for who you are,” said Esi Eggleston Bracey, VP and General Manager, COVERGIRL Cosmetics. “That combination of irreverence and integrity is exactly what the COVERGIRL brand loves about her and identifies with.  We have admired P!nk’s art and her attitude for years!  We love the energy and confidence that she radiates, and the fact that inside and out she’s as cool as she looks. She’s an awesome addition to our COVERGIRL family.” 

Throughout her career, P!nk has built a reputation for being a fearless, fun innovator: so it’s fitting that later this fall, as the first chapter of her COVERGIRL story, the singer will be the face of a bold new mascara innovation from the brand.  In the months ahead, P!nk will debut many more surprising new beauty looks on her lashes, lips and everything in between.  

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Edge up your look with COVERGIRL products found at your local retailers like CVS, Walgreens, and Target.  

And don't forget to check out P!nk's release of her new album, The Truth About Love, on September 18th.

Visit www.covergirl.com for more information on COVERGIRL’s extensive lineup of products for women of every age. Like CG on facebook.com/covergirl, and follow the brand on Twitter at twitter.com/covergirl.

 

Alexis